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Optimal WooCommerce Schema

What it is

Optimal WooCommerce Schema completes the Product structured data WooCommerce already outputs, instead of emitting a second Product node. AISA hooks the core woocommerce_structured_data_product filter and fills in the fields that core (and often Yoast/Rank Math) leave empty: guaranteed availability, itemCondition, priceValidUntil, brand, and GTIN/MPN. One node, complete — no duplication.

Where to find it

Settings → WooCommerce tab, toggle Enable optimal WooCommerce schema (option aisa_wc_schema_enabled, on by default). When off, the module early-returns with zero runtime work.

Requirements & tier

Requires WooCommerce active. It enhances the existing core JSON-LD, so it needs core schema to be present (the usual case). No AI cost — it is a structured-data completion, not a generation.

How to use

  1. Open Settings → WooCommerce.
  2. Keep Enable optimal WooCommerce schema turned on.
  3. AISA runs at filter priority 20, after core builds the Product node.
  4. It adds availability, itemCondition, priceValidUntil, brand and GTIN/MPN where missing.
  5. Validate a product URL in a rich-results tester to confirm a single, complete Product node.

Questions people ask

  • Does it create a second Product node? No — it enhances the existing core node in place.
  • Does it conflict with Yoast/Rank Math? No — it only fills empty fields and does not duplicate output.
  • Why does availability matter? A missing availability is the number-one cause of disappearing product rich results.
  • What if another plugin suppresses the core schema? The filter does not fire, so AISA does not duplicate; a standalone fallback is a later phase.
  • Is there a runtime cost when off? No — the module early-returns when disabled.

Troubleshooting

If fields are still empty, confirm WooCommerce core schema is being output (some themes/plugins disable it). If you run Yoast WooCommerce SEO and it pipes schema into its own @graph, the core filter may not fire — that is the supported "no duplication" behavior.

Related

Brand, GTIN and MPN completion · Variant product schema · WooCommerce value pills.

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