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Connect Google Business Profile

What it is

This feature links your site to your Google business listing using a simple Places API key (Level 1, read-only). Once connected, your NAP (name, address, phone), rating, category and opening hours flow into your /llms.txt (Local Business Info section), the LocalBusiness schema on your home page, and your GEO context — data consistent with Google Maps builds trust with AI engines.

Where to find it

WordPress admin menu: AISA → Local SEO (Google).

Requirements & tier

You need a Google Places API (New) key (free to create; with weekly sync and caching the cost is a few cents per month). A billing account must be active on the Google Cloud project, but free quotas cover this usage. Note: the Places API returns at most 5 featured reviews — full review management arrives with Level 2 (OAuth).

How to use

  1. In Google Cloud Console, create or select a project.
  2. Enable the Places API (New) on that project.
  3. Create an API key under Credentials and copy it.
  4. Paste the key into AISA → Local SEO (Google), press Test connection, and Save.
  5. Search your business by name and city, then press ✓ Connect.

Questions people ask

  • I get HTTP 403 — why? Your key has referrer restrictions. Calls are server-side: set the restriction to "None" or "IP addresses", or add your site host /* to the allowed HTTP referrers.
  • How often does it sync? Weekly (recommended), monthly, or off (manual only).
  • Can I edit listing data here? No — the Places API is read-only. Edit on Google, then press "Sync now".
  • Does it cost a lot? No — a single weekly Details call keeps costs to a few cents per month.
  • Does it pre-fill Brand Context? Yes, empty fields only (category, description, city).

Troubleshooting

If search returns nothing, verify the key passes Test connection and that Places API (New) is enabled on the right project. If a 403 appears, fix the key restrictions as above. The search auto-runs with your site name once a key is saved; confirming the business with a click is still required.

Related

LocalBusiness schema and data sync · Brand Context · The GEO llms.txt manager.

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