Accessibility: a website has two barriers, seeing and reading. AISA tackles both.
An image without a description is silent to someone who cannot see it. A tangled text is a wall for someone who reads with effort. The European Accessibility Act asks for websites that are perceivable and understandable: in AISA, AISA Vision describes the images and the Clarity panel measures how readable the text is. Two tools, in the same plugin and the same editor.
Features described: AISA 2.0.2 (29/09/2026). General information, not legal advice.
The European Accessibility Act, in short
Directive (EU) 2019/882 applies from 28 June 2025, through the national law of each member state. It covers, among others, e-commerce, banking services, e-books and passenger transport: websites and apps must be perceivable, operable, understandable and robust. Microenterprises providing services are exempt.
The technical reference is the EN 301 549 standard, which for the web points to WCAG 2.1 level AA. Many requirements concern code and theme. Two, however, depend on whoever writes the content every day: described images and understandable text.
Who gets left out by an inaccessible site
According to the European Commission, about 87 million people in the EU have some form of disability. Content barriers hit different groups in different ways.
Blind and partially sighted people
They use a screen reader, which reads the page aloud. For an image it reads only the alternative text: if there is none, they hear the file name, or nothing.
Cognitive and intellectual disabilities, dyslexia
Long sentences, hard words and the passive voice make readers lose the thread. Plain text, split into sections, is the difference between understanding and giving up.
Deaf people
For many deaf people the first language is a sign language, and the written language is a second one. Short, linear sentences make the text accessible to them too.
Older people and anyone who reads with effort
Eyesight declines, and so does concentration. And according to the OECD PIAAC 2023 survey, 26% of adults across OECD countries read at the lowest level.
AISA Vision: every image with its description
WCAG asks for a text alternative for every image that carries information (success criterion 1.1.1, level A). AISA Vision really looks at the photo with a vision model and writes the alt text: what is in it, with the right product name, in the language of the page.
Where you place the image
“Describe with AISA Vision” sits in the Media Library, under the Alternative text field, and in the block editor, on the image toolbar. Choose alt text only, title only, or both.
On upload
If you turn it on, AISA describes new images as you upload them, only when the alt text is empty. It also waits for your image optimisation plugin to finish.
Always reversible
Every description keeps the previous values: if you do not like it, one click puts it back. With “Reset & describe (from scratch)” AISA ignores a wrong title and starts from what is visible.
In the right language
On a multilingual site with WPML or Polylang, the English image gets English alt text and the Italian one gets Italian. Names in the “do not translate” glossary stay as they are.
Know where to start
SEO Doctor counts the images without alt text and separates those used in your content from those left only in the library. Start with the ones visitors actually see.
The whole library
With AISA Premium descriptions run in bulk, even on thousands of images and WooCommerce products, in the background while you do something else.
The Clarity panel: text people can understand
WCAG recommends text that people with lower secondary education can understand (success criterion 3.1.5, level AAA), and the European Accessibility Act asks for understandable information. From AISA 2.0.2 the Clarity panel measures the text as you write, in Gutenberg, the Classic editor and Elementor.
The right index for the language
In English AISA uses Flesch. In Italian it uses Gulpease, the index built for Italian, with thresholds tied to the reader's schooling.
Thresholds for your readers
The “Public administration & services” profile is the strictest: short sentences and very little passive voice. There are also general audience, B2B, specialist and e-commerce.
Nine checks
Long sentences and paragraphs, text without subheadings, passive voice, transition words, repeated openings, length and sentence variety. Subheadings also help screen readers, which jump from heading to heading.
The whole site at a glance
The “Readability” column in your posts, pages and products list shows the saved score. Sort it and find the hardest texts at once.
Split long sentences
AISA offers to split sentences that run too long without rewriting them: it keeps your words and their order. You see before and after, and you choose what to apply.
No text sent anywhere
The analysis runs in your browser: the text goes to no AI provider and costs nothing.
From requirements to tools
Where AISA helps, criterion by criterion. The level shows how strict a criterion is: A and AA are the reference of EN 301 549, AAA is the highest level.
| WCAG criterion | Who it helps | What AISA does |
|---|---|---|
| 1.1.1 Non-text content (A) | Blind and partially sighted people | AISA Vision writes the alt text by looking at the image. Free per image and on upload, the whole library in Premium |
| 2.4.2 Page titled (A) | Screen reader users and anyone with many tabs open | A descriptive title for every page, generated from the real content |
| 2.4.6 Headings and labels (AA) | People who navigate by headings | Clarity flags long texts without subheadings |
| 3.1.5 Reading level (AAA) | Cognitive disabilities, dyslexia, deaf people | Flesch or Gulpease in the traffic light, with the thresholds of the chosen profile |
Four steps, on the site you already have
Count the images without alt text
Open SEO Doctor: see how many images in your content have no description.
Describe them with AISA Vision
One by one from the Media Library, or all together with Premium. Turn on description on upload for the next ones.
Pick the audience profile
For a public service, “Public administration & services”. For a shop, “E-commerce (product pages)”.
Simplify the hardest texts
Sort the “Readability” column, open the content in red and follow the Clarity panel.
What AISA does not do
- Text alternatives for images
- Descriptive page titles
- Plainer text, split into sections
- Colour contrast, keyboard navigation, focus
- Forms, ARIA, video captions, PDF documents
- Accessibility statement and a full audit
No plugin makes a site “certified accessible”. AISA takes care of content: the two barriers created every time someone publishes a photo or writes a paragraph. The rest concerns theme and code, and needs an audit.
Writing clearly and describing what can be seen is not one more obligation: it opens the door to people who were left outside.
A site everyone can see and understand
AISA Vision for images, the Clarity panel for text. Free, from AISA 2.0.2.
Try it freeReadability analysis in AISA 2.0.2 · Product alt text with AISA Vision · The Accessibility Act is here · Accessibility, SEO and AI Vision
Sources: Directive (EU) 2019/882 (European Accessibility Act); European Commission, European Accessibility Act page and Strategy for the rights of persons with disabilities 2021-2030; W3C, WCAG 2.1; EN 301 549 standard; OECD, Survey of Adult Skills (PIAAC) 2023. This article is general information, not legal advice: AISA provides no accessibility certification and no guarantee of compliance. Readability analysis languages in AISA 2.0.2: English and Italian.