About us

AI SEO & GEO Assistant was created by inGenium Project, a digital project founded by Paolo Chiesa to develop software, WordPress plugins, and AI-powered solutions for modern websites.

Behind AI SEO & GEO Assistant there is not just a plugin, but a professional journey built over more than 35 years of experience in multimedia communication, web design, graphic design, photography, video production, and the development of digital tools for companies, professionals, and agencies.

Over 35 Years of Communication, Technology, and Innovation

Paolo Chiesa has been working for decades in the fields of business communication and digital innovation. His technical background, which began with electronics and programming, evolved over the years through professional experience in graphic design, video production, photography, web development, and, more recently, artificial intelligence applied to communication.

Throughout his career, he has collaborated with agencies, structured companies, and important brands in the luxury, industrial, pharmaceutical, and technology sectors, always working with high-quality standards and a strong focus on concrete, effective results.

This cross-disciplinary experience led to the creation of inGenium Project: a digital lab dedicated to developing software, plugins, and tools designed to simplify the work of those who manage websites, content, SEO, e-commerce, and online communication.

The inGenium Project

inGenium Project was created with a clear goal: to turn years of experience in digital communication into practical, intelligent, and genuinely useful tools.

We develop solutions for WordPress, WooCommerce, and SEO, with a strong focus on automation, content optimization, and the integration of artificial intelligence into everyday workflows.

Our approach combines creative and technical skills: on one side, a deep understanding of communication, design, language, and positioning; on the other, the development of plugins, automations, integrations, and custom tools designed to improve productivity and the quality of results.

Why AI SEO & GEO Assistant Was Created

AI SEO & GEO Assistant was created to solve a very real need: helping companies, professionals, web agencies, and WordPress site owners optimize their content in a simpler, faster, and smarter way.

SEO is changing. Today, writing content only for Google or traditional search engines is no longer enough. Websites need to be increasingly clear, structured, and understandable also for new AI-based systems such as ChatGPT, Gemini, Perplexity, and other generative search engines.

That is why we developed a plugin designed to work on two levels:

• improving traditional SEO optimization;
• preparing content for the new AI and GEO search landscape, increasing the chances of being found, understood, and referenced by intelligent systems.

AI SEO & GEO Assistant is designed to make this evolution accessible even to users without advanced technical skills. Its goal is to help every WordPress website communicate better, be understood more clearly, and increase its online visibility potential.

A Plugin Developed by People Who Truly Know the Web

AI SEO & GEO Assistant is developed by people who work every day with real websites, real content, real companies, and real challenges.

It was not created as a theoretical exercise, but as a practical response to the needs we encounter daily when developing and managing WordPress websites: content to optimize, pages to make clearer, images to describe, brands to enhance, texts to adapt to a company’s tone of voice, and information to make more readable for both users and artificial intelligence systems.

The plugin combines years of experience in digital communication with the opportunities offered by new AI models, creating a tool designed to be powerful yet easy to use.

Our Vision

We believe artificial intelligence should not replace human communication, but make it more effective.

Good content must remain authentic, consistent with the brand, and useful to the people reading it. AI can help improve it, structure it, make it clearer, and easier to interpret, but the direction must always come from a strategic vision.

AI SEO & GEO Assistant was born from this idea: using artificial intelligence not as a shortcut, but as a professional tool to improve the quality, precision, and visibility of online content.

An Italian Solution for the Future of SEO

AI SEO & GEO Assistant is an Italian project, developed with a strong focus on quality, ease of use, and the real needs of people who work with WordPress.

Our goal is to help websites, companies, and agencies face a new phase of digital communication: a phase in which being online does not simply mean being indexed, but being understood, valued, and recognized by the new AI-powered search engines.

AI SEO & GEO Assistant is the result of this journey: experience, technology, communication, and AI brought together in one tool to make every website clearer, more competitive, and better prepared for the future of online search.